TikTok offers the opportunity to earn money.
The popular app TikTok, which was developed to share films of shorter lengths, has upwards of 1 billion monthly active users. One study reveals that the typical user launches the application eight times per day and spends a total of fifty-two minutes per day interacting with the platform.
A user base with such a high level of engagement presents an incredible business opportunity for clever users who have significant followings. “Short-form content is consumed a lot faster than traditional video content, so the amount of videos consumed is much higher,” says Adam Enfroy, founder of AdamEnfroy.com and an entrepreneur who teaches others how to grow their online influence. Short-form content is consumed much more quickly than traditional video content. “Because of this, it has a higher potential for profit due to the increased viewer counts and subscriber growth.”
TikTok provides its users with several opportunities to generate revenue, including the sale of sponsored content, the promotion of one’s goods or services, the collection of monetary donations, and the use of the application’s services that generate revenue. There is no cap on how much money you could potentially make; the possibilities are endless. However, there is a significant amount of labor required, and not every TikToker will be able to make a livable wage using the platform.
These are some thoughts that Enfroy has for aspiring businesspeople on the various ways that one can generate money on TikTok.
Sell sponsored content.
TikTok collaborations with well-known businesses offer one of the most fruitful opportunities for monetization on the platform. However, for TikTokers to secure sponsorship arrangements, they must first grow their audience base. This requires a significant amount of effort, including publishing many times every day and taking advantage of new TikTok features and trends. According to the estimations of several industry specialists, you need to obtain at least 10,000 followers before you can approach any prospective sponsors (but the more followers you have, the more likely you can get a sponsorship deal).
According to Enfroy, “because RPMs (ad revenue per thousand impressions) are so low on the platform—2 to 4 cents per 1,000 views—you need a tonne of views to earn money with ad revenue.” “As a result, it is in your best interest to cultivate a huge following to generate revenue from sponsored material.”
Promote your products through the use of quick videos.
You can also use TikTok to promote your items by creating short-form videos, which typically range in length from one to three minutes.
The team at Enfroy publishes daily short-form videos on Instagram, TikTok, and YouTube to increase brand awareness and persuade individuals to purchase the company’s business software. The videos highlight Enfroy’s expertise in online entrepreneurship as well as the business software they offer.
Energy claims that his team has witnessed a significant increase in digital sales after they began emphasizing the importance of short-form content in their branding efforts.
Utilize the Creator Fund to your advantage.
TikTok has a program called the Creator Fund that offers innovative creators (those who regularly create or post videos on the app) compensation as their following increases to help support their work and encourage further innovation. Users of TikTok are required to apply to the Creator Fund, and there are a few prerequisites to meet. In addition to meeting several other prerequisites, you need to be at least 18 years old, have a minimum of 10,000 followers, and have racked up at least 100,000 video views in the space of a month. According to HootSuite, the amount of money you may expect to make ranges anywhere from $20 to $40 for one million views. Although it is possible that this method of getting money on TikTok will not be the most lucrative one, it is another way in which your revenue can be diversified using the site.
Take advantage of other online marketing opportunities by using TikTok as a springboard.
You can make money on TikTok, and you can also use the app to send new users to other marketing channels, such as your blog or your YouTube channel, where you might be able to make a sale or get some conversions. This is in addition to the fact that you can make money on TikTok.
According to Enfroy, “Tiktok is the entry point of online marketing.”  He continues by saying, “It is the largest pool of new users to locate, and those individuals can trickle down into your other marketing channels like blogs, YouTube channels, and other social accounts.”
Use Life Gifting to solicit financial contributions.
It is possible to use TikTok to make direct appeals to users for financial support. You can seek monetary contributions from viewers while you are livestreaming on the site by using the Live Gifts function of the app. You should be aware, however, that the recipients of your donations will be able to choose the form that their virtual coins will take. These coins can eventually be converted into real money by going through numerous more exchanges. Again, this is not going to be the winning lottery ticket for you, but it is yet another way for you to increase your revenue while using the site.
Make use of the platform to discover new possibilities.
TikTok was the platform of origin for several well-known figures, including the actor, dancer, and singer Addison Rae, who is now a social media celebrity. It’s possible that other people who possess talents can learn from Rae’s example and use the platform as a way to bring attention to their abilities.
According to what is written on the website that Enfroy maintains, “She has done well on every other platform – even better than on TikTok – and is now a household name in the United States.” “The influential person was just offered her show on Netflix, and she also received an invitation from the well-known talk show host Jimmy Fallon.”
Collaborate with people who have authority in your industry to sell your goods and services.
Even if you don’t consider yourself a TikTok expert, you may still make use of the money-making potential of the platform by establishing a connection with an influencer (or numerous influencers) to sell your goods and services. To put it another way, if you have something that you would like to sell, you might want to consider collaborating with TikTokers so that you can sell your product with the assistance of their influence and promotion. Naturally, this requires a solid understanding of how to network.
According to Energy, it is an excellent platform for e-commerce firms to increase their brand awareness and collaborate with influencers to advertise their products.
How to monetize your videos on TikTok:
- Sell sponsored content.
- Promote your products through the use of quick videos.
- Utilize the Creator Fund to your advantage.
- Take advantage of other online marketing opportunities by using TikTok as a springboard.
- Use Life Gifting to solicit financial contributions.
- Make use of the platform to discover new possibilities.
- Collaborate with influential people in your field to sell your goods or services.