Music to Your Ears! – Even while many people are complaining about the crypto winter that is currently affecting our wallets, it appears that other people’s initiatives are not being affected by the cold at all. This is the situation that has arisen with the massive credit card company MasterCard, which has collaborated with Polygon (MATIC) to develop a program for musicians.
Blockchain: a game-changing innovation for the creative community
As a result, MasterCard made the announcement of their new initiative on the final day of the Consumer Electronics Show (CES) in Las Vegas. The program is intended for up-and-coming musical talents. Together with the blockchain polygon, it is constructed from the ground up.
The beginning of this program is scheduled for the spring of 2023. It will provide five fortunate up-and-coming artists with the tools, knowledge, and access they need to grow themselves in Web 3.
Therefore, artists will be able to participate in unique events and even receive early access to rare musical releases. They will also learn how to establish and implement their brand through various experiences with the help of this one-of-a-kind program. Web 3 as:
The development of NFT; the construction of an active community as a result of the proliferation of the web; its representation in many virtual worlds, including the metaverse
In order to make the web sparkle, Polygon and Mastercard work hand in hand. 3 – The Original Is Mastercard
Mastercard and Polygon have collaborated on the web3 to produce one-of-a-kind experiences.
Because of the availability of this venue, artists will be able to create their communities together. In order to ensure that the audience is not left out of the equation, the Mastercard Artist Accelerator will also extend invitations to fans to take part in immersive events. On the contrary, in fact.
These latter users will be able to sign up for the platform, and by doing so, they will be able to grow together with the artists as their expertise increases. The director of marketing and communications of Mastercard, Raja Rajamannar, made the following statement:
“Our mission is to combine passion with purpose, bringing attention to outstanding up-and-coming artists and establishing an interactive community that gives participants the opportunity to learn, experience, and develop together.”
In addition, the Polygon network is one of the most environmentally friendly that currently exists. It already possesses a large number of decentralized applications, some of the most notable of which are the music platforms Royal, StemsDAO, and Bolera. Additionally, in the words of Ryan Wyatt, CEO of Polygon Studios, “this marriage of convenience paves the way possible for a more direct economy for artists, who sometimes suffer too much from not owning their works on the web.”
“Web3 has the potential to enable a new kind of artist to cultivate a fanbase, make a career, and promote themselves to new audiences.”
Polygon – Source: Medium
Polygon is a sustainable blockchain that has shown its worth over the course of time. Many companies, including The Sandbox, Warner Music Group, Starbucks, and Nike, are using it. In addition, in spite of the crypto winter, the MATIC cryptocurrency protocol appears to be doing well enough to have some wood to get through the season.